NGL App Settlement Over Cyberbullying Concerns for Kids

In a significant move, federal regulators in the USA have reached a settlement with the NGL messaging app over concerns about cyberbullying targeting kids. This decision comes after investigations revealed that the app was aggressively targeting children and teens with deceptive marketing practices. The Federal Trade Commission (FTC) and the Los Angeles District Attorney’s office found that NGL was using artificial intelligence to lure users under 18, promoting harmful content that violates ethical standards and privacy laws.

Concerned Parent and Cyberbullied Child

The Story Behind NGL’s Settlement

Why NGL App Faced Legal Action

The NGL app gained rapid popularity by marketing itself to children and teenagers. Federal regulators discovered that the app’s aggressive tactics included using AI to generate harmful content and promote it to young users. This violated several ethical guidelines and laws in the USA. The FTC’s settlement claims that NGL aimed to create an overhyped image by targeting vulnerable groups with aggressive marketing.

Deceptive Marketing and Privacy Violations

NGL used AI to bombard kids with content, leading to serious issues like cyberbullying. The app allowed users to send anonymous messages, making it difficult to trace the sender, which encouraged bullying. Additionally, NGL forced users to subscribe to see real identities behind anonymous messages, violating privacy laws.

Aggressive Tactics and Their Impact

NGL’s marketing tactics were designed to attract a young audience quickly. They targeted children and teens, promoting content that was inappropriate and harmful. This approach helped NGL become one of the most downloaded apps, but it also led to severe consequences. The app’s aggressive marketing and the use of AI to target children raised alarms among regulators.

child engrossed in the spell of social media platform and in clear distress and victim of cyber bullying parent worried

The Consequences and Settlement

FTC’s Historic Action

For the first time, federal regulators have taken a significant step against a digital platform for targeting children. The FTC’s bold move aims to protect young users from harmful content and deceptive practices. NGL has agreed to pay $5 million as part of the settlement and to implement stricter age verification measures to prevent users under 18 from accessing the app.

The Role of Activists

Christian Bride, a child safety and parent activist, played a crucial role in bringing NGL’s practices to light. After his 16-year-old son, Carson, tragically took his own life due to cyberbullying linked to anonymous messages on NGL, Bride dedicated his efforts to ensuring no other child would suffer the same fate. His activism was instrumental in the FTC’s decision to investigate and ultimately reach a settlement with the NGL app.

Moving Forward: Protecting Our Children

Implementing Stronger Regulations

The FTC’s decision is a wake-up call for all digital platforms. It highlights the need for stringent regulations to protect children from the negative impacts of technology. The settlement includes measures to delete data of users under 18 and to obtain parental consent before allowing young users to join the platform.

A Global Perspective

While this action took place in the USA, it serves as a reminder that protecting children from harmful digital content is a global issue. Countries worldwide need to implement similar regulations to safeguard the future of their young citizens.


Why did the NGL app face legal action?

The NGL app faced legal action because it targeted children and teens with aggressive marketing, violated privacy laws, and promoted harmful content, leading to issues like cyberbullying.

What were the consequences for NGL?

NGL has agreed to pay $5 million as part of the settlement and must implement stricter age verification measures to prevent users under 18 from accessing the app.

How did activists contribute to the settlement?

Child safety activist Christian Bride played a crucial role by bringing attention to the app’s harmful practices after his son’s tragic experience with cyberbullying on NGL.

What steps are being taken to protect children online?

The FTC’s decision includes measures to delete data of users under 18, obtain parental consent before allowing young users to join, and implement stricter regulations to safeguard children from harmful digital content.

Conclusion: A Step Towards Safer Digital Spaces

The settlement with the NGL app marks a significant step towards creating safer digital environments for children. It underscores the importance of holding digital platforms accountable for their actions and ensuring they prioritize the safety and well-being of young users.

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